Recruitment App
The Problem:
Our sales team wanted a resource that would enable them to present our company and products in a concise, and beautiful way to customers and prospective partners.
Research and Discovery:
Powerpoint presentations and paper pamphlets were what the sales team had used previously. However we now had videos and a wide range of media we wanted to use. Our new presentation would need to be:
Easy to share
Easy to update
Interactive & video friendly
As a result, we concluded that a small application would be a great solution that our customers and sales base would be familiar with using. After examining our options and the load of our developers, we began looking into 3rd party development companies. Which is when we came across Tiled.
Tiled allows partners to build “micro-apps”, that are essentially small, interactive presentations.
Tiled allows partners to build “micro-apps”, that are essentially small, interactive presentations that utilize a limited navigation, photos, videos and gifs.
After reviewing various Tiled presentations, we were convinced that this is how we wanted to present our recruitment app as well.
Then the layout, content, and pixel work could begin.
Information Architecture & User flow:
A good amount of content and a basic outline already existed, from previous presentations. Consolidating all of this in a way that was easy to consume became the main issue.
Wireframes:
Iterations
There were of course multiple iterations of the designs, before the final pages were chosen. Much of this revolved around selecting available content, keeping everything on brand, and working with other designers getting feedback.
Final Mocks:
I put together these final mocks with several needs in mind.
Gorgeous imagery. An app that looks good, feels easy to use.
Informative, but not overwhelming. This was accomplished by utilizing excellent hierarchy. In other words, having surface pages with sub-pages they could drill into if they wanted more information, and a navigation that was intuitive.
Strong CTA. Promote action and encourage users to navigate to our websites where they can purchase these products and partner with us.
Not too big. Implement images and videos in such a way that our app would not take 100 years to download.
The Results:
Within the first 6 weeks of being rolled out, our micro-app was shared more than 10,000 times, and the pages within were viewed over a 500,000 times. Unfortunately I was not at this company long enough to see the data on how much money was returned in product sales as a result.
What would I do differently next time?
The navigation didn’t end up looking as good as I would have liked, though it was on-brand. I think one of the larger issues was how many people in the company had their finger in the pie. I learned here that design-by-committee is not ideal, and can hold back a designer’s ability to make decisions that are ultimately in the best interest of the user. Next time, at the beginning of the project, I would map out exactly who I need to check with about what, and otherwise protect my right as the designer to make decisions that are driven by data and design knowledge.
